SEO for e-Commerce: Challenges and Solutions
Tuesday, July 31, 2012, 1:00 EDT (10:00PDT)
E-commerce sites face a number of unique SEO problems. For one thing, e-commerce sites typically have large numbers of pages with product descriptions that come from a product manufacturer, or otherwise do little to differentiate themselves from the descriptions used by competing sites selling similar products. The other major problem is that they can often have significant challenges obtaining links to their site. They need to do something to stand out so other sites will consider it worthwhile to link to their site.
This presentation will detail these challenges and go into the types of solutions that e-commerce publishers can use to develop and grow organic search traffic.
Join us for this webcast and understand:
- Common SEO challenges unique to the ecommerce publishers
- Expert solutions to grow organic traffic
- How to link build for your ecommerce site
Eric Enge, President of Stone Temple Consulting, Mr. Enge is the President of Stone Temple Consulting, and has more than 30 years experience in the high technology market. His career began as a software engineer, but he has focused on the field of search engine optimization (SEO) since 2002. Mr. Enge is a frequent speaker at industry conferences about SEO and Social Media. He also publishes articles frequently on both topics, including Search Engine Land where is a regular columnist. He also publishes a well known blog that interviews industry leaders.
Jesse Laffen, Director of SEO Performance, Jesse Laffen is the Director of SEO Performance at Slingshot SEO. For the past four years, Jesse has been practicing search marketing on behalf of clients to achieve top organic rankings on search engines like Google and Bing. Jesse’s other areas of Internet marketing expertise include conversion rate optimization and copywriting.