Do you really know what marketing channels are driving conversions? Join the experts at Covario as they share real case studies that demonstrate the importance of using attribution to better understand the path to conversion, to reveal and maximize cross-channel online marketing opportunities. Learn how to develop a smarter strategy that includes going beyond last click attribution to understand online conversion to drive strategy and increase ROI and ROAS.
Join this webinar and learn:
- Why it’s smart to consider different types of attribution modeling
- How interaction analysis reveals channel synergies
- Why same session data can skew results
- How to apply the insights from attribution to drive channel marketing and investment decisions