Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Join us for this webcast and you will learn:
- Which digital marketing services are best suited to retained contracts
- Ideas for packaging your service offerings
- The top 4 selling points for inbound marketing
- How to demonstrate the ROI of your inbound marketing services to close more deals
Karen Burka, Chief Research Consultant
Karen Burka is an experienced research analyst, writer, and editor, having spent more than 20 years developing and publishing C-suite multimedia content. Before becoming an independent consultant, she held management positions at CRM pioneering firm The Peppers and Rogers Group, Cowles Business Media/Simba Information (now Penton Media), Digital Asset Management, and Gruppo, Levey & Capell, a leading investment bank for the marketing and technology industries. Karen has written numerous ebooks, articles, buyer’s guides, and market intelligence reports on digital marketing strategies and technologies.
Rob Eleveld, CEO of Optify is a 20-year tech veteran with deep experience in B2B sales and marketing.
Rob is passionate about growing business through partner channels at Optify and excited about the opportunity that inbound marketing affords to forward-thinking digital marketing agencies.
Follow Rob on Twitter – @RobertEleveld
Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month.
The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.
