Improving email deliverability is a top concern for today’s email marketers. Email campaigns must pass through different anti-spam filters, blockers, and other technologies to get to a contact’s inbox. To understand the keys to increasing email deliverability, it is necessary to understand the history of spam and the ever-changing market for spam filtering tools.
By exploring how spam has evolved over time, and the tools the anti-spam industry has responded with, this webinar will help you launch email campaigns that reach your customers’ inboxes consistently.
Attend this webcast and learn:
- How understanding the history of spam will help you improve deliverability today
- The do’s and don’ts of email campaigns
- Data on how spam impacts revenue and how to measure your ROI
- Benefits of cultivating your email lists frequently
Autumn Tyr-Salvia is Director of Email Standards and Best Practices at Message Systems. Autumn was previously one of Marketo’s deliverability experts on the Privacy Team. She writes documentation, wrangles email logs, and helps customers succeed by passionately promoting best practices for email marketing.
Desiree Hamaoui is an experienced technology marketer, with a 15-year track record of building new brands, and positioning and marketing them for success. Desiree earned her MBA at Santa Clara University, and speaks frequently on demand generation techniques and best practices.