It’s been proven time and time again that it is cheaper for a company to keep a customer, than bring on a new customer. In order to effectively grow customer loyalty and compete in today’s Digital marketplace, companies today need to take the offensive. It is critical to understand their complete digital marketing strategy including their email and social networking tactics.
During this webcast, our speakers will share strategies from three different perspectives – agency, brand advertisers and an email technology partner. All three will highlight different ways today’s digital marketers are using email and social media to augment and drive brand loyalty and customer retention of a company’s products and/or services.
Attend this webcast and learn:
- Why incorporating your email program with your social media efforts is essential to client communication
- Email techniques to track and improve programs that increases brand loyalty
- From a top brand advertiser – how they used email/social media strategies for successful long term client retention