In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
Forrester recommends 10 tactics for evaluating digital touch points and determining customers’ needs, to ensure that digital experiences support business objectives while meeting customer needs.
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Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.