Planning Guide 2024: B2C Marketing Executives

According to Forrester Research, 57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2023. As CMOs continue to double down on strategies to build deeper relationships with customers that span the entire customer acquisition lifecycle, it’s important to understand the new and emerging trends impacting marketing and loyalty budgets.

Download Forrester’s Planning Guide 2024: B2C Marketing Executives to learn:

  • Where B2C marketing executives are allocating their budgets, and the motivating forces behind them
  • Key priorities to best stabilize your future returns
  • Which investments you should scrutinize and consider reducing
  • New methods for collecting consumer insights

Sponsored by Marigold
Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at

© 2023 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.