The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.

With all of the guides out there on email, why read this one? You’ll learn:

  • How to keep email relevant in a multi-channel world 5 key ways to make your emails engaging
  • How to create conversations and not campaigns
  • The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
  • The new metrics of email marketing
  • What capabilities are critical in a modern email marketing service provider

Download the Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.

Sponsored by Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.