In this webcast we’ll look at international SEO from the perspective of UK and European practitioners. Erica Schmidt, Global Search Director at iProspect, will discuss what goes into an effective international SEO campaign, particularly one that’s managed outside the US. She’ll explore the similarities and differences facing international search marketers, including:

• International link building campaigns and monitoring
• Reporting and Analytics
• Multi-lingual vs multi-regional

Following Erica’s presentation, Kevin Thiele of Searchmetrics will discuss the challenges of providing clear, analytical information for International SEO campaigns that enable the digital marketing professional to make fact based decisions on where to focus activities for the best return. This will be followed by a brief demonstration of the Searchmetrics Suite – the world’s leading search analytics tool.

Erica Schmidt is Global Search Director of iProspect, the Original Search Engine Marketing firm. Erica is responsible for helping iProspect search engine marketing firms across 28 markets in 22 countries increase their revenues from search engine marketing, and she assists Aegis Media (parent company of iProspect) in launching iProspect-branded SEM practices either through organic growth or acquisitions. She is also the Dean of iProspect University, and has trained nearly 400 staff. Schmidt is a frequent speaker at industry conferences such as SMX London, and she has written for a number of industry publications.

Kevin Thiele is Sales & Marketing Director, Northern Europe, for Searchmetrics. Kevin is responsible for sales and marketing for Searchmetrics in Northern Europe and is currently focused on building channel partner networks across the UK & Ireland, Denmark, Finland, Norway and Sweden. Thiele started his sales career at Yellow Pages 20 years ago and has a wealth of experience in sales and marketing roles for internet technology vendors such as Symantec and Blue Coat Systems.