Google’s Recent Algorithm Changes: The Impact on 2012 Marketing Strategy

Date: Dec 15, 2011 1:00 EST (10:00PST)

Steve Beatty, SEO Manager
Gary Ware, Director, Paid Media Services, Covario
Debra Mastaler, President Alliance-Link


In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed.

Learn which ones are critical and how to maximize search efforts for the New Year. Find out how these changes affect your search marketing — both paid and SEO. Learn what you can do to keep up?

This Q&A format will be your opportunity to ask questions and learn from leading search experts as they dive into the details of these changes and tell you what you need to know. Be sure to submit your question on the registration form.

Join us for this webcast and you will learn:

  • What changes have taken place in Google’s algorithms on paid and organic search efforts
  • Which changes will be most impactful and which ones won’t
  • Ways to maximize search efforts for 2012
  • Things to watch to prevent ranking changes

Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).