Content Marketing is good for SEO and PPC campaigns!

Date: Jun 28, 2012 1:00 EST (10:00PST)

Joseph Kerschbaum, Vice President at Clix Marketing
Alex Edelstein, CEO & Founder,


Learn the secrets of getting high ROI from your marketing campaigns — Are you using the latest innovative content marketing know-how to the fullest? Content marketing is not just an exercise for SEO. The latest trends in content marketing include applying many of the content techniques used for SEO campaigns to your PPC campaigns to tackle many of the common PPC marketing challenges you face everyday.

In this webcast we will show you some of the common PPC/SEO marketing campaign challenges that can be addressed by effective content marketing techniques.

Join us for this webcast and learn content marketing techniques that can help you:

  • Improve the results of user search intent/ and relevancy of landing page search arrives to
  • How content marketing can improve your conversion rate
  • How content marketing can improve your Quality score
  • To build tailored landing pages for your PPC campaigns

Alex Edelstein, CEO & Founder, Alex has held executive roles at Cloudmark and at Inktomi, where he was General Manager of Search. He worked at Netscape, where he product managed the early versions of Netscape Navigator, and at Microsoft, playing a key design role in the Microsoft Exchange email system and what ultimately would become Microsoft Outlook. Alex earned a BA Degree from Harvard University, and an MBA from the University of California, Berkeley. He serves on the board of, a non-profit facilitating micro-lending in developing countries.

Joseph Kerschbaum is Vice President of Client Services for PPC advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences (most recently SMX West and SMX Advanced). Joseph was the founding editor of PPC Hero and SEO Boy. His writing on the SEM industry appears regularly in his Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is coauthor of “Pay-Per-Click Advertising: One Hour a Day,” published by Wiley/Sybex (2010).

Sponsored by Servio
Servio is a leader in enterprise-scale content creation and categorization for the eCommerce and online publishing sectors. The company brings extremely efficient production to the world of handcrafted content and product marketing. Servio combines the power of technology with human skill and judgment to unlock the power of its clients’ web pages and the data that powers them. Servio produces highly optimized product and category pages, buyer’s guides, and articles as well as high scale data verification and categorization. Clients include Wal-Mart, Staples, eBay, Target and Orbitz. Servio's proprietary platform combines process efficiency and skilled workers to deliver perfectly optimized, original, handcrafted content at massive, global scale.

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