How to Successfully Generate Phone Calls through Mobile Advertising

Date: Jan 26, 2012 1:00 EST (10:00PST)

John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore


51% of consumers claim to search for small businesses on mobile to call on the go*. Yet, many companies are reluctant to advertise with a Pay For Call model because of the perception that results are not measurable, but this is not necessarily the case. In this webinar, Marchex will provide the results of our in depth analysis of nearly 2,000 inbound consumer calls to businesses. We assessed the quality of calls received and the effectiveness of using calls to generate leads to inform our technology development and educate our advertisers. Kirby Winfield of comScore will discuss the importance of measuring and verifying the quality of digital advertising campaigns and how it benefits advertisers and the agencies that represent them.

What you will learn:

  • How measurement and verification can make or break your digital advertising campaigns
  • How the growth of smart phones is creating new opportunities in performance advertising, specifically pay for call
  • Why understanding and managing the quality of a pay for call or Google click-to-call campaign is essential to drive performance
  • Pros and cons for launching your own campaign

Who should attend:

  • Advertisers interested in performance based digital call advertising solutions (e.g. Marchex or Google’s click to call or bid per call)
  • Advertisers that leverage Call analytics to monitor call performance and want to consider taking an active role in driving calls via advertising
  • Small Business resellers looking to diversify advertising packages offered to customers
  • Agency representatives looking for new performance based solutions for client mobile advertising campaigns

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit, or @marchex on Twitter (, where Marchex discloses material information from time to time about the company, its financial information, and its business.