New! First Edition,

February 2018


Market Intelligence Report:
Integration Platform as a Service (iPaaS)

Editorial Advisors
Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at; Program Chair of MarTech

Emily Fraser Voigt, Freelancer Writer
Karen Burka, Senior Research Consultant, Third Door Media

Claire Schoen, Director, Marketing Services Content, Third Door Media


MarTech Today’s latest publication of the “Integration Platform as a Service (iPaaS): A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 52-page report reviews the growing market for iPaaS solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:

  • Who the leading players are in iPaaS
  • What you should look for in an iPaaS solution
  • What trends are driving the adoption of iPaaS software
  • About the capabilities iPaaS solutions provide

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in December 2017.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an iPaaS solution for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for iPaaS software

Also included in the report are profiles of 16 leading iPaaS vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  1. Azuqua
  2. Bedrock Data
  4. Celigo
  5. Dell Boomi
  6. IBM App Connect Professional
  7. Informatica
  8. Jitterbit
  9. MuleSoft
  10. Piesync
  11. Scribe Software
  12. Segment
  13. SnapLogic
  15. Workato
  16. Zapier