Digital Marketing Depot
Enterprise Web Analytics Platforms 2015: A Marketer's Guide

New update – June 2015

Market Intelligence Report:

Enterprise Web Analytics Platforms: The Marketer’s guide

Editorial Advisors:
Michael Rappa, Ph.D, Goodnight Director and Distinguished University Professor, Institute for Advanced Analytics, NCSU; Digital Analytics Association Board
Annie Cushing, Author “Annielytics” blog

Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant

Editor:  Claire Schoen, VP Marketing Services, Third Door Media Digital Marketing Depot

Marketing Land’s latest publication of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide” examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:

  • What trends are driving the adoption of enterprise web analytics platforms
  • Who are the leading players in enterprise web analytics?
  • What capabilities do enterprise web analytics tools provide?
  • About the capabilities enterprise web analytics platforms provide

Also included in the report are profiles of 7 leading enterprise web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Adobe Analytics
  • AT Internet
  • comScore Digital Analytix® Enterprise
  • Google Analytics Premium
  • IBM Digital Analytics
  • Webtrekk GmbH
  • Webtrends

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a web analytics platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for web analytics software