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Enterprise Digital Analytics Platforms: A Marketer’s Guide
Market Intelligence Report
Editorial Advisor: David Booth, Co-founder and Partner, Cardinal Path
Research/Writers: Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant
Editor: Claire Schoen, Director, Marketing Services Content, Third Door Media
Marketing Land’s latest publication of the “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in enterprise digital analytics
- What you should look for in a digital analytics solution
- What trends are driving the adoption of enterprise digital analytics platforms
- About the capabilities enterprise digital analytics platforms provide
- Marketers and agencies doing their due diligence in selecting a digital analytics platform for large and enterprise level organizations
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in the market for digital analytics software
- Adobe Analytics
- AT Internet
- comScore
- Google Analytics 360 Suite
- IBM Digital Analytics
- Jumpshot
- Kissmetrics
- Localytics
- Mixpanel
- Nielsen
- Oracle Marketing Cloud
- Salesforce
- SAS Customer Intelligence 360
- Webtrekk
- Webtrends
- Woopra
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