Enterprise Digital Analytics Platforms: A Marketer’s Guide

Web Analytics 2013 cover


Market Intelligence Report

Editorial Advisor: David Booth, Co-founder and Partner, Cardinal Path
Research/Writers: Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant
Editor: Claire Schoen, Director, Marketing Services Content, Third Door Media




Marketing Land’s latest publication of the “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:

  • Who the leading players are in enterprise digital analytics
  • What you should look for in a digital analytics solution
  • What trends are driving the adoption of enterprise digital analytics platforms
  • About the capabilities enterprise digital analytics platforms provide
Also included in the report are profiles of leading enterprise digital analytics vendors, pricing, capabilities, and recommended steps for evaluating and purchasing.


Who should read this report:
  • Marketers and agencies doing their due diligence in selecting a digital analytics platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for digital analytics software
Vendors profiled in this report:
  • Adobe Analytics
  • AT Internet
  • comScore
  • Google Analytics 360 Suite
  • IBM Digital Analytics
  • Jumpshot
  • Kissmetrics
  • Localytics
  • Mixpanel
  • Nielsen
  • Oracle Marketing Cloud
  • Salesforce
  • SAS Customer Intelligence 360
  • Webtrekk
  • Webtrends
  • Woopra