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Digital Marketing Strategies and Tactics

New!

Market Intelligence Report:

Enterprise Customer Data Platforms:

A Marketer’s Guide

 

Editorial Advisor:

David Raab, Founder, CDP Institute

Research/Writers:
Karen Burka, Senior Research Consultant, Third Door Media
Brian Kelly,Principal, Candlewood Creative

Editor:
Claire Schoen, Director, Content Marketing Services, Third Door Media

 

This 48-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software.

Who should read this report:

• Agencies, advertisers, and marketers doing their due diligence in selecting a customer data platform
• Analysts and vendors looking for current intelligence about this dynamic marketplace
• Anyone who needs to be up to speed on the key players and major trends in customer data platforms

What you’ll get:

• Current trends in customer data platforms
• Analysis of the capabilities of customer data tools
• Profiles of leading customer data platform vendors
• Pricing charts, capabilities comparisons – and much more!

Table of Contents:

• CDP Market Overview
• CDP Capabilities
• Choosing an CDP Platform
• Conclusion

Vendor Profiles

• ActionIQ
• AgilOne
• Amperity
• Ascent360
• BlueConic
• BlueVenn
• Datorama
• Ensighten
• Evergage
• Lytics
• mParticle
• QuickPivot
• Segment
• SessionM
• Tealium
• Treasure Data
• Velocidi
• Zaius
• Zylotech

Resources