Market Intelligence Report:

Enterprise Customer Data Platforms:

A Marketer’s Guide


Editorial Advisor:

David Raab, Founder, CDP Institute

Karen Burka, Senior Research Consultant, Third Door Media
Brian Kelly,Principal, Candlewood Creative

Claire Schoen,
 Director, Content Marketing Services, Third Door Media


This 48-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software.

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a customer data platform
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in customer data platforms

What you’ll get:

  • Current trends in customer data platforms
  • Analysis of the capabilities of customer data tools
  • Profiles of leading customer data platform vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • CDP Market Overview
  • CDP Capabilities
  • Choosing an CDP Platform
  • Conclusion

Vendor Profiles

  • ActionIQ
  • AgilOne
  • Amperity
  • Ascent360
  • BlueConic
  • BlueVenn
  • Datorama
  • Ensighten
  • Evergage
  • Lytics
  • mParticle
  • QuickPivot
  • Segment
  • SessionM
  • Tealium
  • Treasure Data
  • Velocidi
  • Zaius
  • Zylotech