New!

Martech Intelligence Report:

Enterprise Customer Data Platforms:

A Marketer’s Guide

 

Editorial Advisor:

David Raab, Founder, CDP Institute

Craig Howard, Chief Solutions Architect, Merkle

 

Author, Editor and Researcher:
Pamela Parker,
Research Director, Content Studio, Third Door Media

 

This 74-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software.

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a customer data platform
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in customer data platforms

What you’ll get:

  • Current trends in customer data platforms
  • Analysis of the capabilities of customer data tools
  • Profiles of leading customer data platform vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • CDP Market Overview
  • CDP Capabilities
  • Choosing an CDP Platform
  • Conclusion

Vendor Profiles

  • ActionIQ
  • Adobe Real-time CDP
  • Amperity
  • Arm Treasure Data
  • Ascent360
  • BlueConic
  • BlueVenn
  • Ensighten
  • Evergage
  • Exponea
  • Lattice Engines
  • Lytics
  • Manthan Software
  • mParticle
  • NGDATA
  • Optimove
  • QuickPivot
  • Redpoint Global
  • Segment
  • SessionM
  • Tealium
  • Velocidi
  • Zylotech

Resources