Martech Intelligence Report:

Enterprise Customer Data Platforms:

A Marketer’s Guide


Editorial Advisor:

David Raab, Founder, CDP Institute

Craig Howard, Chief Solutions Architect, Merkle


Karen Burka, Senior Research Consultant, Third Door Media
Brian Kelly,Principal, Candlewood Creative

Claire Schoen,
 Director, Content Marketing Services, Third Door Media


This 48-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software.

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a customer data platform
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in customer data platforms

What you’ll get:

  • Current trends in customer data platforms
  • Analysis of the capabilities of customer data tools
  • Profiles of leading customer data platform vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • CDP Market Overview
  • CDP Capabilities
  • Choosing an CDP Platform
  • Conclusion

Vendor Profiles

  • ActionIQ
  • AgilOne
  • Amperity
  • Ascent360
  • BlueConic
  • BlueVenn
  • Datorama
  • Ensighten
  • Evergage
  • Lytics
  • mParticle
  • QuickPivot
  • Segment
  • SessionM
  • Tealium
  • Treasure Data
  • Velocidi
  • Zaius
  • Zylotech