New!
Martech Intelligence Report:
Enterprise Customer Data Platforms:
A Marketer’s Guide
Editorial Advisor:
David Raab, Founder, CDP Institute
Craig Howard, Chief Solutions Architect, Merkle
Author, Editor and Researcher:
Pamela Parker, Research Director, Content Studio, Third Door Media
This 76-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software.
Who should read this report:
- Agencies, advertisers, and marketers doing their due diligence in selecting a customer data platform
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in customer data platforms
What you’ll get:
- Current trends in customer data platforms
- Analysis of the capabilities of customer data tools
- Profiles of leading customer data platform vendors
- Pricing charts, capabilities comparisons – and much more!
Table of Contents:
- CDP Market Overview
- CDP Capabilities
- Choosing an CDP Platform
- Conclusion
Vendor Profiles
- Acquia
- ActionIQ
- Adobe Real-time CDP
- Amperity
- BlueConic
- Blueshift
- BlueVenn
- Dun and Bradstreet
- Ensighten
- Exponea (Acq. by Bloomreach)
- Lytics
- Manthan Software
- NGDATA
- Optimove
- PwC
- QuickPivot
- Redpoint Global
- SAP SE
- Segment
- SessionM
- Tealium
- Treasure Data
- Velocidi
Resources