Digital Marketing Depot


Digital Advertising Agencies 2014:

A Buyer’s Guide

Editor: Claire Schoen, Digital Marketing Depot

Researcher/Writer: Karen Burka

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Learn how to identify — and hire — the right digital agency for your business — this guide will answer these questions and more:

  • How can I determine if my company needs a digital agency?
  • What type of agency is the best fit for my organization?
  • What is the process for choosing a digital agency?
  • What questions do I need to include in an RFI or an RFP?

This completely updated report draws from primary and secondary research sources:

  • top-level executives at full-service and specialty agencies
  • independent consultants and RFP advisors
  • industry associations and publications

Who should read this report:

  • Corporate marketers looking to hire a digital agency, either full-service or specialty agency
  • Analysts and vendors looking for current intelligence about the digital agency marketplace

What you’ll get:

  • Current trends the digital agency marketplace
  • Analysis of the capabilities of today’s digital agency
  • Detailed outlines and guidance for preparing an RFI or RFP
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

Section I: Scope and Methodology

Section II: Digital Agencies: Types and Services

Section III: Digital Agency Market Trends

Section IV: Choosing A Digital Agency

Section V: Conclusion

Appendix A: Guidelines for Developing an Effective RFP

Appendix B: Resources