Harnessing the Power of Machine Learning: A How-To for CMOs
Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … Read more
The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … Read more
4 Critical Touch Points of an Effective Ad Campaign
For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white … Read more
A Marketing Agency’s Guide to Client Retention
As a marketing agency, the success of your business relies 100% on customers having continual positive interactions with you and your staff. Just like any service-based business, in order to really succeed, you need to go above and beyond to … Read more
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … Read more
The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible
Revenue is the lifeblood of all organizations and nowadays marketing & sales lead this charge. But with the rise in data, technology, and digital interactions, there has been a major skill gap across go-to-market teams. Luckily, operations roles, experts, and … Read more
Creating an In-House Team for Enterprise Link Building
Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you need a big group of links earned regularly, the challenges are significantly … Read more
3 Steps To Perfecting One-To-One Customer Segmentation
In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, … Read more
Optimize Your Marketing Messaging With Smarter Metrics
A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns. In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack. Here’s … Read more
Create New Revenue by Providing a Complete Marketing & Sales Business App for Your Pro-SMB Clients
Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … Read more
