Personalization Playbook: User Segmentation
Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … Read more
SEOs: Take Existing Traffic and Double (or Triple) Conversions
With so much riding on your landing pages, and only seconds to capture a visitor’s attention, it makes sense to optimize those pages for customer conversion. Unfortunately, that’s easier said than done. In this white paper you’ll learn the methodology … Read more
Digital by Default
Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences
State of Spend
COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks … Read more
The Cookie Crumbles: What’s Next for B2B Personalization
It’s no secret, personalization drives business results. However, B2B marketers face a number of challenges to personalize their customer experience: Increasing regulation around personal information Decreasing comfort among businesses and individuals with making their data available Google, Apple, and Firefox working hard … Read more
The 2020 Small Business Buyer’s Guide to Local Marketing Software
With local marketing software, your small business CAN access the tools, automation features, and analytic capabilities the large brands and retailers use in new and cost-effective ways. In “The 2020 Small Business Buyer’s Guide”, Surefire Local will help you understand … Read more
Local Business Guide to Digital Transformation
A recent study shows small businesses that leverage software spend 65% to 75% more time on customer-facing activities. Take your business to the next level by downloading the Local Business Guide to Digital Transformation from Surefire Local. In a world where your … Read more
An E-Holiday Like No Other
This Christmas will be a bit different from what we’re used to. But what won’t change, however, is the Holiday Season race – people are still expecting customary discounts and are searching for them online more actively than ever before. … Read more
The State of CRM Data Management 2020 Report
Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the … Read more
The Fundamentals of Email Marketing
Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send … Read more