N.A.W.: Not Another Webinar
More than half of marketers RollWorks interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives? This white paper from RollWorks will help … Read more
2020 Gartner Magic Quadrant for Mobile Marketing Platforms
Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing … Read more
Adopt valuable B2C strategies as a B2B company
B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how. The white paper explores: Strategies you can employ to bring B2C strategies to your B2B buyers with … Read more
Leveraging New Developments in Digital Asset Management for Powerful Workflow Efficiencies
Digital Asset Management is more than just the storage of content assets and finding them easily. Businesses need to manage many facets of the content they possess: When the license for a certain photo expires Whether the asset in question … Read more
Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates
Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze … Read more
2020 Email Deliverability Benchmark
Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … Read more
Forecasting Paid Search Spend & Sales with a Square Root Model
What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … Read more
The Fundamentals of CRM Data Management
Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … Read more
50 Local Marketing Ideas for 2020
Discover new and effective digital marketing ideas for promoting your small business in your local community In Surefire Local’s “50 Local Marketing Ideas for 2020” you’ll learn: What a successful local marketing strategy looks like 50 ideas to increase your … Read more
Give Your Retail Marketing the Red Carpet Makeover: A How-To Guide
The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience. Luckily for marketers, most consumers (75%) are itching for a more … Read more
