Unifying the Customer Experience Across All Channels
Customers expect more than ever before. More personalization, product options, ways to communicate and value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content, and partnerships. On the technology … Read more
The Enterprise Guide to Marketing Technology
Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … Read more
Market Guide for Augmented Reality
Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with … Read more
Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models
Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … Read more
Foundations of a Successful Local Marketing Strategy
The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … Read more
Use Digital Personalization to Enrich the Customer Experience
Savvy customers expect companies to remember them and their preferences. While many companies put a large emphasis on customer experience, many don’t recognize and measure how personalization can positively impact the customer experience. IT leaders responsible for supporting customer experience … Read more
Content Distribution Tips
Distribution is one of the biggest challenges for brands that create content. This guide from Falcon.io has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ … Read more
How to Handle Negative Reviews
Bad reviews can actually help, not hurt, your business. This short guide from Yotpo gives you 5 simple steps on how to handle negative reviews.
How to Achieve Top App Store Search Rankings
App Store Optimization (ASO) is the process of improving various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. With 67% of users reporting that the last app they downloaded was … Read more
The Ultimate Multi-Channel Social Strategy Survival Guide
Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … Read more
