The Path to 2020: Marketers Seize the Customer Experience
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in … Read more
The Digital Marketer’s Guide to Call Attribution
In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, … Read more
The Ultimate Guide to SEO for Content Marketers
Thanks to advancements in Google’s algorithm over the past few years, the veil between SEO and content has officially fallen. SEO may be the future of content marketing, but at the same time, content marketing is the future of SEO. … Read more
Rankings vs Reputation
This whitepaper examines the impact of conventional SEO against the realities of 2016, including: The steady rise of social media as the “starting point” for most online users Mobile’s ever widening lead against conventional desktops for internet access by … Read more
Follow Four Steps to Find the Right Agency
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … Read more
7 Mobile App Engagement Practices
As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … Read more
Facebook by the Numbers 2015
Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … Read more
State of the Industry 2016
Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … Read more
Pay-Per-Call Marketing in a Mobile-First World
In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … Read more
SMB Advertiser Churn: New Data For An Old Industry Problem
This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … Read more
