Marketing Automation Checklist
There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. In its “The 2015 Marketing Technology … Read more
What is Marketing Automation?
This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.
Beware: Digital Clutter Blinds
We know and understand the challenges you face as a marketer first hand. The pressure to deliver data driven results, offer the best customer experience, and support your inbound marketing funnel. Words like “transformation” and “marketing technology” keep getting thrown … Read more
Marketing Technology: Decision Making Guide Content Management Systems
Working with a content management system (CMS) does not take a rocket scientist. At least, that’s how we hope you feel after reading this white paper. If you are thinking about implementing a content management system, searching for the best … Read more
Webinars for Dummies
“Webinars for Dummies” offers you insights into the steps of putting together a webinar, from identifying your audience through critiquing how your webinar went. With the information in this book, you can plan an effective webinar, promote your event, create … Read more
2016 Webinar Benchmarks Report
The first step to mastering webinar performance is understanding the larger trends in webinar marketing. Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: Webinar registration and attendance Best times … Read more
How Leading Companies Tie Employee Advocacy to Business Outcomes
It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … Read more
How To Deliver Content Your Employees Will Love To Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook from Dynamic Signal, they explore the connection between content … Read more
Vendor Landscape: Digital Asset Management, 2016
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, … Read more
Drive Unified Digital Customer Experiences With Better Technology Strategies
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to support their firm’s initiatives. To partner with marketing and business leaders, AD&D pros … Read more