The Ultimate How-To Guide for Driving Traffic from Online to In-store
Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … Read more
10 Ways to Make Your Marketing Dashboard Great
When it comes time to show an internal audience how marketing is performing, marketers pile on the spreadsheets and data points with little context or key takeaways. It’s time to take control of the marketing story—because it won’t tell itself. … Read more
The Art of the Marketing Scorecard
It’s a question marketing leaders get asked all the time. But it’s not always easy to answer. Marketing has so many channels, so many vendors and tools in the mix, so many executions and campaigns going at once, how can … Read more
The Mandate For Agile Measurement
Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of … Read more
Quick Start Guide to Employee Advocacy Training
Employee advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM, and hundreds of others who are pioneering the way with successful programs. In fact, 90% of brands are now pursuing employee advocacy, a 2X … Read more
How Customer Analytics & Insights Enrich Customer Journey Design
This report from Hypatia Research unveils the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys. Leveraging multi-channel customer analytics and insights to enrich customer journey design has the potential to: Optimize omni-channel customer interactions and engagement … Read more
The Forrester Wave™: Customer Analytics Solutions, Q1 2016
In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. … Read more
Marketing in the Driver’s Seat: Using Analytics to Create Customer Value
A new Harvard Business Review report shows that using data to improve the customer experience is a key part of creating a competitive advantage in today’s market. HBR’s interviews with executives, academics and analysts showed that: Companies that use multiple … Read more
Discover How Marketing Analytics Increases Business Performance
With so much customer data available today, effective measurement is on the minds of many marketers. Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only … Read more
Marketers Are Moving Toward Converged Performance Measurement
Top-performing enterprise marketers are 5x more likely to use data-driven attribution. Meanwhile, more than half of all marketers still focus on the last click. Which kind of marketer do you want to be? Read our Definitive Guide to Data-Driven Attribution … Read more