Resource Library: Whitepapers Sidebar

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State of Digital Customer Experience: Focus on Retail

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more »


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Your Guide to Connected TV Audience Strategy.

In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical.  If you need some support on this front, download this white paper to learn all you need to know … Read more »


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Digital Trends: Media and Entertainment in Focus

Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. For media and entertainment brands, the focus is … Read more »


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Your Guide to Building Campaigns on Connected TV

Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a business. Download … Read more »


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Data-Driven Healthcare Experiences

Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more »


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How To Set Up A Successful A/B Test for Connected TV

A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more effective creative designs, audience strategies, and other campaign improvements … Read more »


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How To Achieve Personalization At Scale In Financial Services

Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more »


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10 ChatGPT Prompts for Digital Marketers

Unlock the power of ChatGPT for your marketing initiatives. In the rapidly evolving digital landscape, artificial intelligence (AI) tools, particularly language models like ChatGPT, have emerged as invaluable assets for digital marketers. These tools can significantly enhance productivity, creativity, and … Read more »


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The Consent and Preferences Roadmap: 7 Steps for Success

Embark on a journey towards effective consent and preference management with this infographic, “The Consent and Preferences Roadmap.” Designed to demystify the process, this roadmap outlines seven essential steps to guide your organization towards success. From initial setup to overcoming … Read more »


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The Basics of Consent and Preferences: 7 Tenets to Keep in Mind

In the digital landscape, the line between engagement and annoyance is thin. Discover the power of consent and preferences in shaping seamless, positive customer experiences. Learn how to empower your customers with control over their data while enhancing engagement and … Read more »


© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.