The Marketers First-Party Data Checklist
As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data … Read more
The State of Website Accessibility
Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more
The Product Discovery Engine Buyers Guide
Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more
The State of Product Discovery in Digital Commerce
Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more
5 Ways To Level Up Your Personalization Strategy in 2024
Date: Apr 30, 2024 1:00 EDT (10:00PDT)Speakers:
Bryant Shea,
Director Product Marketing, AcquiaScott Breitenother,
Chief Data OfficerVelir & Brooklyn Data
What Merchants Should Avoid When Adding New Ecommerce Channels
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, … Read more
Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical
Date: Apr 25, 2024 1:00 EDT (10:00PDT)Speakers:
Jon Tejeda,
Director Of Sales, AtDataReagan Gordon,
Relationship Manager-Marketing Automation, Zirous
Marketing Work Management Platforms: A Marketer’s Guide
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more
Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization
Date: Apr 23, 2024 1:00 EDT (10:00PDT)Speakers:
Zack Kadish,
Senior SEO Strategy Director, ConductorRyan Maloney,
Team Lead, Customer Success, Conductor
Enterprise Account-Based Marketing Tools: A Marketer’s Guide
Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more