Monthly Archives: January 2009
What is Quality Score — and how can I improve mine?
January 28, 2009Quality Score is something that online marketers just can’t ignore. Here’s the official definition from Google: Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword … Read more
Giving every ad credit where credit is due….
January 23, 2009Consider this scenario: You receive an LL Bean catalog in the mail, browse through it, and decide you’d like to buy the fuzzy slippers that are on sale. Two days later, you click on an LL Bean ad for slippers, … Read more
SMN WhitePapers: PPC Insourcing vs. Outsourcing, 10 Questions to Ask Your SEM Agency
January 16, 2009In-house vs. outsource? Insource vs. outsource? No matter how you say it, the question is this: are you better off managing your own PPC campaign or should you hire an outside agency or consultant? PPC Insourcing vs. Outsourcing: Questions Marketing … Read more
Attribution Management Forum 2.0 – January 29
January 13, 2009Last October, Search Marketing Now presented the webcast Measuring an Ad’s Value: A Forum Discussion, which relied heavily on the interactive polling feature of our webcasting platform. This webcast, also known as the Attribution Management Forum, was designed to be … Read more
10 Questions to Ask Your Search Marketing Firm
January 13, 2009This white paper is no longer available. Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many … Read more
Online Retail 2009: Turbo-charge your SEM strategy, now!
January 12, 2009Just how did online retail do in 2008? And what can search marketers learn from it to help in 2009? Our January 27 webcast will include fresh data from comScore about just how retail e-commerce did during the last quarter … Read more
SMX West Rate Increases Midnight Friday – Register Now
January 8, 2009Some news from our sister company, Search Marketing Expo: The Early Bird Rate for Search Marketing Expo – SMX West ends at midnight tomorrow (Friday, January 9). You save $200 on your All Access ticket by registering now! Want to … Read more
Is your paid search strategy ready for 2009?
January 7, 2009As paid search continues to be a haven for online advertisers, it’s crucial to have a clear focus and understanding of your PPC goals and strategies. This is particularly true if you manage paid search within a large organization, across … Read more
PPC Insourcing vs. Outsourcing
January 6, 2009This white paper is no longer available. Should you run your paid search campaign in-house or outsource it to a specialized agency? To insource or outsource: that is the question. This whitepaper looks at all the variables that marketing managers … Read more