Writing Killer Text Ad Copy: 1001 Secrets for Success

Posted on October 22, 2008

Sponsored by Marin Software

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Speaker: Matt Van Wagner, FindMeFaster
Event Date:November 11, 2008
Duration: 51 minutes

In this webcast, paid search expert Matt van Wagner will share some time-tested tips for copywriting that will help you improve your next paid search campaign. More webcast info below…

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Webcast Details

Great Ad Copy. You know it when you see it, right? But how do you actual create great ads? In this webcast, we’ll break it down for you.

Writing effective ad copy has always been a challenge. In just three short lines of text, you need to target your audience, describe your offer, and compel them to click.

In this webcast, paid search expert Matt van Wagner will share some time-tested tips for text ad copywriting that will help you improve the your paid search campaigns.

He’ll cover:

  • Headlines: What works, what doesn’t.
  • How to make a great sales pitch in 70 characters or less.
  • Tricks the world’s best copywriters use to get their creativity going.
  • Driving more clicks v. better clicks. How to balance CTR and quality score concerns.
  • Should you use Dynamic Keyword Insertion (DKI) Ads? Do they work or not?

Matt Van Wagner is President of Find Me Faster, a New Hampshire-based search agency. He is a frequent moderator and speaker at Search Marketing Expo.

Sponsored by Marin Software

This webcast is sponsored by Marin Software, which provides an enterprise-class search management application for advertisers and agencies spending at least $50,000 monthly on paid search. Marin Software’s “No Black Box” methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving the financial performance. Marin offers a no-term commitment pricing option. For more information, please visit www.marinsoftware.com

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