Where Are You On The Path To CX Management Maturity?

HP

The Customer Experience Maturity Playbook

Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management capabilities that they need to achieve that goal. Forrester’s CX management (CXM) maturity model defines the 30 CXM practices that every firm needs to master.

This report and self-assessment will help CX professionals compare their company’s current activities to the model’s CXM ideals.

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Sponsored by HP
HP Software empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal experiences across every channel, including print, web, contact centers, and augmented reality. With a portfolio of industry-leading products, including HP Hub Platform, HP Exstream, HP TeamSite, HP Qfiniti, and HP Aurasma, we help businesses increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information powering today’s world.

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