What is Lead Scoring?

Separate the “hot” from the “not” business leads

A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of both Marketing and Sales teams is limited.

Download this white paper from iContact to better understand what lead scoring is and how it can work for your business.

Sponsored by icontact
Since 2003, small and medium businesses worldwide have achieved significant results by turning to iContact’s best-in-class email marketing solutions and knowledgeable team members. Made scalable to serve the needs of high-volume senders, professional marketers, and businesses new to email, iContact’s easy-to-use technology ensures that every customer has what they need – whenever they need it – to succeed.