In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions.
This report from Forrester categorizes DAM vendors to best fit the most common use cases, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.
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