Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but could you be getting more?
CRM systems have their core strengths, but the area where they provide the most benefit is from certain additional applications that support specific business goals. These applications can range from sales productivity tools, like phone dialing assistants, to more comprehensive solutions around sales management, contract management or marketing.
Marketing Automation is one of these comprehensive solutions that can dramatically increase the ROI of the investment in your CRM system.
In this paper we briefly present the key benefits of CRM systems, and show how Marketing Automation can increase the effectiveness of the entire sales and marketing function.