Websites with a lot of visitors tend to sell more goods and services than those that don’t. For many the question is how to gain more traffic to a website and how to make that web traffic convert to customers and sales. One answer is fresh content.
In simple terms, when people like what they are reading online, they tend to stay where they are and explore. In more complex terms, search engines like Google and Bing love fresh quality content and tend to rank these sites higher for relevant keyword search terms.
This whitepaper looks at how to enhance your website content to make sure that people — and search engines — take the time to explore your website and come back often.