To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.

Based on their findings, Iterable presents insightful statistics about the e-commerce industry and include real-world examples of marketing emails from the country’s leading businesses.