Top 10 Tips for Optimizing Your Conversion Funnel

No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom line. The best way to achieve this is through testing variations of content to know for certain what drives conversions.

Working with global brands for more than 15 years, Webtrends knows what it takes to get the best results and highest possible conversion lift from a digital testing and optimization strategy. If you’re considering testing to improve conversion, we’re passing that wisdom on to you with our Top 10 Tips for Optimizing Your Conversion Funnel.

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Webtrends is the global leader in mobile and social analytics. It helps marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Its leadership extends beyond the web analytics industry to the measurement, optimization and integration of all digital content and customer intelligence, including websites, social media, mobile, and paid-search advertising. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.