The web’s continued advancement as a visual medium has given rise to new opportunities for marketers to create content that appeals to their target audiences. Infographics have quickly risen to prominence as an ideal way for marketers to inform and engage audiences on the web. In fact, infographic marketing increased 1.5 times from 2011 to 2012. Moreover, platforms such as Pinterest and Instagram have taken off because online images are more important and in-demand than ever.
In this white paper, Brafton explains how your company can use audience-centric infographics as part of a content marketing strategy to provide prospects a unique experience that leads to sales.