The State of Mobile Search Advertising in the US

Marin Software

How the Emergence of Smartphones and Tablets Changes Paid Search

With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder about their digital ad distribution channels and budgets as mobile devices become more commonplace, and develop more reliable attribution models to account for the fading boundaries between online and offline commerce.

Written for the online marketer, this research brief will provide a primer on mobile search trends and projections, explore cost and performance across devices, and help advertisers optimize their mobile search opportunity.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview

Related resources: Featured, Featured, Mobile, White Papers.

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