Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email:
- Style
- Images
- Copy
- Offer
- Calls to action
This white paper reviews these basic elements of a marketing email, and discusses the absolute dos and don’ts of email marketing with regards to design.
Sponsored by SMTP
A leading provider of cloud-based services, SMTP facilitates email deliverability including bulk and transactional sending, reputation management, compliance auditing, abuse processing and issue resolution. Their services provide customers with the ability to increase the deliverability of email with less time, cost and complexity than handling it themselves