Leads from inbound sources like SEO and social media not only cost less than traditional outbound leads, they also convert to sales opportunities at a higher rate.
But how do you generate more of these high-quality inbound leads for your sales teams?
This practical guide gives you three simple steps to follow to kick-start or accelerate your inbound marketing programs. You’ll learn how to get some quick wins and how to sow the seeds for a sustainable future flow of inbound leads. Topics include:
How to build a strategic keyword list that aligns with your business goals and target audiences
How to optimize your core Web site
Strategies for expanding your social media efforts across your organization
Sponsored by Optify Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results – all from one login.
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