Leads from inbound sources like SEO and social media not only cost less than traditional outbound leads, they also convert to sales opportunities at a higher rate.
But how do you generate more of these high-quality inbound leads for your sales teams?
This practical guide gives you three simple steps to follow to kick-start or accelerate your inbound marketing programs. You’ll learn how to get some quick wins and how to sow the seeds for a sustainable future flow of inbound leads. Topics include:
How to build a strategic keyword list that aligns with your business goals and target audiences
How to optimize your core Web site
Strategies for expanding your social media efforts across your organization
Sponsored by Optify Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month.
The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.
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