Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content won’t yield benefits without the proper people, processes, and technology in place to optimize that content and make it a profitable aspect of a business.
This whitepaper looks at the evolution of content marketing and how to focus on improving organizations’ content marketing processes now to set up success for the near and far term future.
The whitepaper is based on a webcast from MarTech entitled Take Back Control of Your Content: How to Master Content Marketing Operations to Be Competitive in 2017. The webcast was presented on October 20, 2016 by Arnie Kuenn, CEO, Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist, Bynder.
If you wish to view a recording of the webcast, please click here.