A marketers guide to the blended digital landscape
As marketers continue to rely on social media, it has led to an expansion of advanced social capabilities – specifically search. Many social networks currently include internal search features, which provide a wealth of information, indexing solely their own content.
Going forward, search will play a large part in user engagement, providing as many on-site resources as possible.
This white paper examines the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+, focusing on three major points:
- What is offered in social search on each network
- Which demographics are searching
- How to optimize content to better fit search needs.