This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta.
Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and identifies churn variables and potential triggers and causes.
Six churn variables were identified and have been analyzed in this white paper:
- Number of products sold
- Product pricing
- Vertical vs. horizontal sales tactics
- Media category track record
- Advertiser category track record
- Service model (i.e., DIY vs. Do-It-for-Me)