SMB Advertiser Churn: New Data For An Old Industry Problem

This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta.

Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and identifies churn variables and potential triggers and causes.

Six churn variables were identified and have been analyzed in this white paper:

  • Number of products sold
  • Product pricing
  • Vertical vs. horizontal sales tactics
  • Media category track record
  • Advertiser category track record
  • Service model (i.e., DIY vs. Do-It-for-Me)

Sponsored by Vendasta

Vendasta empowers agencies and media companies to grow their sales of digital and non-digital marketing solutions for local businesses. Through its 10X Platform, Vendasta combines a streamlined sales CRM and marketing automation system with a white-labelled marketplace to identify when business owners are ready to buy, providing a 10X lift in sales and a 10X decrease in cost of customer acquisition. Beyond a DIY interface for local businesses, Vendasta’s suite of tools are fully integrated with an agency Concierge system for "Do It For Me" and "Do It With Me™" services. For more information, visit www.vendasta.com.