Promise Unfulfilled? Lessons from the Revolution
At only three years of age, real-time bidding’s (RTB’s) impact on the display advertising industry has been a catalyst for amazing growth and extraordinary technical accomplishments. Yet, there is a growing sense across the industry that something’s amiss — outside of retargeting campaigns, where is the promised improvement in campaign performance?
Over the past 18 months, Quantcast has delved deep into the business to understand what works, what doesn’t and why. We’ve discovered six reasons why key assumptions of RTB 1.0 are flawed and that an integrated approach to targeting across the entire purchase funnel is what’s needed to drive better results.
Want to learn more? Download this whitepaper to learn the new rules for getting your advertising to perform.
Sponsored by Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.
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