7 Factors to Consider When Choosing a Search Bid Optimization Platform

Turning the complex search marketing landscape into opportunity

In its early days, search marketing was relatively simple: all campaigns were aimed at the desktop. As technology evolved, new opportunities rapidly became available. Today’s search campaigns run on desktop, mobile, and tablet devices, with many new ad formats and targeting options to connect with users in even more relevant ways.

All this, against a backdrop where the overall scale of search continues to expand. Since 2003, 450 billion unique queries have been answered by Google alone. Further, 16% of these searches seen by Google each day are new, meaning marketers must constantly refine and expand their keyword lists.

For a search marketer, these new opportunities translate to more complexity, more tools to choose from, and more campaigns to manage than ever before. However, the goal marketers are looking to achieve is largely the same: to run high-impact campaigns that deliver strong business results with minimal time and effort. Navigating the complex permutations needed to find optimal bids, across thousands of keywords, quickly overwhelms manual methods. This is where bid optimization platforms can play a critical role.

In this white paper, you will learn:

  • The critical role of automated bid optimization
  • Evaluating a bid optimization platform
  • How fresh is the data used in making bid decisions?
  • and more…

Sponsored by DoubleClick
Built on Google infrastructure, DoubleClick™ Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick™ platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.