Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch.
For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact on your marketing efforts?
This whitepaper covers the pros and cons of using either SEO or social media in marketing, so you can decide which to use and when.
• The strengths and weaknesses of SEO and social media
• Where SEO and social media complement one another
• How to decide which will deliver your business better results — SEO or social media
No matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.