How Marketers Can Turn Insight Into Action
For most retailers, data collected from different platforms, at different times, and for different purposes is trapped in silos, largely untapped. Sales, marketing and customer service don’t or can’t share information with each other, because they have different processes and speak in vastly different business languages and metrics. To the frustration of marketers, valuable customer information remains inaccessible and unusable in the ever-thickening web of data.
This white paper describes how brands can not only wrap their minds around what it all means, but also how to develop an effective framework for collecting data and how to harness its power for stronger, richer content marketing initiatives.