Retargeting on Facebook by the Numbers

In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include:

  • Key performance metrics for Facebook on desktop and mobile
  • Benchmarks for CTR and CPC
  • Incremental performance benefits of adding mobile campaigns
  • Industries with the fastest adoption rates

Sponsored by AdRoll

AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.