Retailer’s Guide to Pinterest

8 Ways to Grow Your Pinterest Following and Convert Pins into Sales

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Each pin by a retailer on Pinterest generated an average of two site visits, six page views and 78 cents in sales in Q4 2013, according to Piqora. As retailers diversify their digital marketing efforts to adapt to changing shopping habits of consumers, they must utilize social media sites like Pinterest to influence consumer decisions and promote products.

What you’ll learn…

  • Discover how the strategic use of Pinterest can increase sales and ROI for retailers. We’ll break down what every marketer needs to focus on to stay ahead:
  • How Pinterest influences sales
  • Optimizing boards for search engines
  • Pinterest techniques to increase engagement and visibility
  • Strategies to create and build a Pinterest community

Sponsored by Zog Digital

ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.

Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.