“Not Provided” Insights & Intelligence

Connecting the Data Dots to Elevate your SEO & Content Marketing Strategies

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Google’s shift to Secure Search has created a seemingly daunting challenge for marketers when it comes to understanding the keywords driving engagement and conversions of SEO and content marketing efforts through organic search.

It is now commonplace that a brand’s “Not Provided” keywords account for more than 70% of all of a site’s search traffic, meaning a marketer or search marketing professional has no insight into the keywords that are performing in organic search.

Download this white paper from gShift to learn:

  • What is Secure Search and “Not Provided”
  • Why it’s about content-level performance metrics
  • Why keyword position data still matters
  • How to gain full insight into your “Not Provided” keywords

Sponsored by gShift Labs
gShift Labs' industry leading, patent-pending software system, Web Presence OptimizerTM, is helping marketers and agencies across North America and globally track, monitor, measure and report on an entire web presence for improved SEO results. Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. gShift believes that companies should have control over their SEO campaigns just like they have control over email marketing and paid search. Hundreds of companies use gShift’s SEO software system.