Connecting the Data Dots to Elevate your SEO & Content Marketing Strategies
Google’s shift to Secure Search has created a seemingly daunting challenge for marketers when it comes to understanding the keywords driving engagement and conversions of SEO and content marketing efforts through organic search.
It is now commonplace that a brand’s “Not Provided” keywords account for more than 70% of all of a site’s search traffic, meaning a marketer or search marketing professional has no insight into the keywords that are performing in organic search.
Download this white paper from gShift to learn:
- What is Secure Search and “Not Provided”
- Why it’s about content-level performance metrics
- Why keyword position data still matters
- How to gain full insight into your “Not Provided” keywords