Why recommendations from influencers carry more weight.
Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it relates to the final outcome in the mind of the buying consumer. And to better understand the role influencers play in consumers’ decision-making cycles and what companies might be missing when measuring influencers’ impact on their bottom lines.
Download this white paper from ReadyPulse to read what the research uncovered.
Sponsored by ReadyPulse
ReadyPulse is dedicated to growing brands by putting their best customers, social influencers, sponsored athletes and celebrities at the front and center of your marketing, literally. It is proven that real passion from real people influences customers more effectively than brand marketers.